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New tech and tools for retailers to succeed in an agentic shopping era
We’re announcing a new open standard for agentic commerce and AI tools to help retailers connect with high-intent shoppers and drive sales.
The pace of innovation in retail is incredible, and agentic commerce — where AI completes tasks on people’s behalf — is evolving from a concept to reality. Last year, we introduced agentic tools for shoppers and made agent-led payments seamless and secure with our Agent Payments Protocol (AP2). We believe in an agentic commerce future that is open, collaborative and built for everyone to succeed. Partnering with leading retailers and platforms, we’re sharing several announcements today that are an important step in that journey.
Google Launches Personalized Shopping Ads Within Its AI Mode Tool
Google has announced it is introducing personalized advertising for retailers to target shoppers purchasing items through AI Mode.
The advertising pilot, called “direct offers”, will enable advertisers to present exclusive offers to potential shoppers who are preparing to buy items within AI Mode. Brands will be able to choose the relevant offers they want to feature within Google’s “campaign settings” — Google’s Gemini 3 AI model will then use contextual information from shoppers’ conversations, and what they’ve clicked on, to determine when an offer is relevant to display.
The pilot is focused on enabling brands to create discounts for shoppers, but will soon introduce more advertising offers to “help shoppers prioritize value over price alone”, such as bundles and free shipping, the company said. For luxury brands, the ability to target potential customers with personalized offers, such as new member and loyalty programs, could be a lucrative top-of-funnel advertising opportunity.
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Walmart teams up with Google's Gemini to make it easier for shoppers to find and buy products
Walmart and Google said Sunday that shoppers will soon be able to use Google's artificial intelligence assistant Gemini to more easily discover and buy products from the retail giant and its warehouse club, Sam's Club.
Incoming Walmart CEO John Furner and Google CEO Sundar Pichai announced that the companies have teamed up on stage at the National Retail Federation's Big Show, an annual industry conference held at New York City's Javits Center.
The CEOs did not say when the new feature will launch or share financial terms. The company said the experience will start first in the U.S. and then expand internationally.
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