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Fergie's Pub billboard spoofs glut of ads on I-95 for personal injury lawyers
The owners of Fergie's Pub wanted to raise publicity for their Center City bar — and have some fun in the process. So they bought a billboard along Interstate 95 that spoofs the highway's many advertisements for personal injury lawyers.
A drive along Interstate 95 in Philadelphia is essentially a billboard tour of personal injury law firms, all using the city's most stereotypical catchphrases to corner the market on misfortune.
About a year ago, Philadelphia Magazine's Tom McGrath counted 30 different billboards for personal injury lawyers along the I-95 corridor. The industry's marketing budgets have enabled firms to blitz highway billboards, radio airwaves and SEPTA buses with ads that plant the seeds of striking it rich with a lawsuit.
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