Explore the latest developments concerning Sponsorships Are Now.
Sponsorships Are Now Available to Affiliates
At Twitch, we’re focused on removing barriers between streamers and earning opportunities. That’s why starting today, Affiliates can get discovered, execute campaigns, and get paid by brands through sponsorships on Twitch. Affiliates will now be included in select campaigns where they meet the brand’s criteria, and with the integrated workflow in the Sponsorship Dashboard, they can execute campaigns end-to-end from a single place.
Until now, sponsorships were only available to Partners, outside of a few one-off campaigns, including the recent Minecraft campaigns “Tiny Takeover” and “More Minecraft, More Challenges”. Those campaigns validated clear brand demand for Affiliate partnerships, with over 50% of participating, paid streamers being Affiliates. Following the Minecraft campaigns, we heard from Affiliates loud and clear: you wanted more opportunities to work with brands directly on Twitch. So we built it. Now, all brands can invite all Affiliates globally to their first sponsorship on Twitch.
TWITCH OPENS SPONSORSHIP OPPORTUNITIES TO AFFILIATES WORLDWIDE!
Twitch Affiliates can now access brand sponsorships directly through the platform, opening up new opportunities for smaller streamers to work with major brands and earn from sponsored content.
Twitch is expanding its creator monetisation strategy by making sponsorship opportunities available to Affiliates globally, giving more streamers the chance to connect with brands, manage campaigns and get paid directly through Twitch.
Previously, Twitch sponsorships were primarily available to Partners, with only selected campaigns offering opportunities to Affiliates. The platform says recent campaigns, including its Minecraft “Tiny Takeover” and “More Minecraft, More Challenges” activations, demonstrated strong demand for Affiliate creators, with more than half of participating paid streamers in those campaigns being Affiliates.
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Twitch opens sponsorships to Affiliates globally through expanded creator programme
Twitch has opened its sponsorship programme to Affiliates globally, giving more creators access to brand campaigns and sponsorship opportunities through the platform.
Previously, sponsorships were primarily available to Partners, aside from select campaigns. However, recent Minecraft campaigns demonstrated demand for Affiliate partnerships, with more than 50% of participating paid streamers being Affiliates.
Affiliates can now be included in select campaigns when they meet a brand's criteria and manage campaigns through Twitch's sponsorship dashboard.
To qualify, Affiliates must accept the sponsorship portal terms and complete Twitch's creator sponsorship certification.
Twitch has also partnered with Wehype, a global creator marketing platform focused on sponsorships, to surface additional campaign opportunities directly in the sponsorship dashboard.
For more detailed information, explore updates concerning Sponsorships Are Now.
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