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Applebee's wants managers spending more time in the dining room
Applebee's customers who want to speak to the manager will no longer have to look very far.
The casual-dining chain is instructing managers to spend less time in their office or the kitchen and more time up front interacting with customers as it looks to improve the service in its restaurants.
It’s part of a closer focus on operations at Applebee’s, which is working to appeal to price-sensitive consumers with both reasonable prices and a good experience.
“When our guests are going to take an hour and their hard-earned money to spend that with us, we have to make it a really special moment,” said John Peyton, CEO of Applebee's parent Dine Brands, in an interview.
Applebees moves managers to the dining room as sales improve
applebees is telling managers to spend less time in offices or kitchens and more time in the dining room with customers. John Peyton, chief executive of parent Dine Brands, said the chain wants visits to feel more worthwhile for guests who are spending an hour and their money there.
"When our guests are going to take an hour and their hard-earned money to spend that with us, we have to make it a really special moment," Peyton said in an interview. He said putting managers up front lets them correct problems immediately and coach employees in real time, "which is way more effective than during pre-shifts or once a week, once a month when they take a course."
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Applebee’s and IHOP dual-branded restaurant coming to Wisconsin Rapids
WISCONSIN RAPIDS – A combined Applebee’s and IHOP will open in Wisconsin Rapids.
Siyavoush Soleimani Group, an Applebee’s and IHOP franchisee, confirmed to a Daily Tribune reporter the dual brand would open in Wisconsin Rapids and Plover.
A spokesperson confirmed to a Daily Tribune reporter the Wisconsin Rapids location will open at 4311 Eighth St. S., where Applebee’s first opened in February 2005 and closed in April 2025.
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