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NBA Hall of Famer Isiah Thomas Unveils Luxury French Kosher Champagne at Exclusive NJ Wine Event (Feb 3)
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PRESS RELEASE posted by Royal Wine Corp and Cheurlin Champagne
Isiah Thomas, owner-operator of Cheurlin Champagne, is redefining the luxury kosher wine category with the launch of his premium kosher Champagne collection, created in collaboration with the historic Cheurlin Champagne House.
A two-time NBA Champion, 12-time NBA All-Star, and Naismith Memorial Basketball Hall of Fame inductee, Thomas, expands the Cheurlin portfolio in the U.S. with kosher Champagnes crafted to stand among the world's finest—uniting centuries-old French winemaking tradition with modern standards of luxury, wellness, and cultural relevance.
The Isiah Thomas Kosher Cheurlin Collection debuts February 3, 2026 at the Kosher Food & Wine Experience at The World of Blue Hotel, E. Rutherford, NJ, (4:30 PM -8:30 PM)
From the Court to the Cellar: Isiah Thomas Pops the Cork on Luxury Kosher Champagne
NBA Hall of Famer Isiah Thomas is adding a new kind of sparkle to his legacy.
On February 3, Thomas will officially unveil his ultra-premium kosher Champagne collection, expanding the reach of Cheurlin Champagne into a space rarely associated with the world’s most prestigious bubbles.
Debuting at the Kosher Food & Wine Experience in East Rutherford, New Jersey, the new kosher lineup blends centuries-old French winemaking with modern tastes for purity, balance, and wellness. Produced in France’s Aube region, the Champagnes are crafted using only the first press of estate-grown grapes and contain no added sugar—placing them squarely in the ultra-luxury conversation.
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