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The Sphere, 'The Wizard of Oz' and the power of nostalgia to lure moviegoers
Apples dropping from the sky. Leaves blowing through the air. Simulated wind gusts.
Sitting at the Sphere in Las Vegas earlier this year to see the 1939 film “The Wizard of Oz,” Michelle Madrigal felt like she had been transported to Oz.
“The smells, the colors … it was just so beautiful to see in person,” said Madrigal, a California-based content creator who drove three hours to catch the immersive movie experience.
But the best part? Madrigal said she got to see “a classic movie in a new way” — on a 160,000 sq. ft. spherical screen. Billed as a “fully immersive experience that uses all of Sphere’s advanced technologies,” the Sphere’s goal in reimagining “The Wizard of Oz” was to “showcase the experiential storytelling capabilities of this new medium,” it said in a news release.
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