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Starbucks CEO says artisanal pastries, protein drinks, voice app ordering are next on tap
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Starbucks is in full-on retooling mode under CEO Brian Niccol as the calendar nears 2026.
"We need to be a learning organization. We need to be an experimental organization," Niccol said on Yahoo Finance's Opening Bid Unfiltered podcast at Dreamforce in San Francisco (listen below, see video above).
That includes keeping up with developments in AI and integrating them into Starbucks' systems. One use so far is Green Dot Assist, a virtual assistant platform that helps employees solve problems in real time.
Starbucks CEO reveals a 'secret AI barista' that assists with making coffee in real time—and may one day predict your order
Nick Lichtenberg is business editor and was formerly Fortune's executive editor of global news.
Starbucks CEO Brian Niccol confirmed the coffee giant is deeply immersed in artificial intelligence (AI) experimentation, revealing details about internal systems designed to assist staff in real time and pointing toward a future where the Starbucks app may soon anticipate customer orders before they are even placed.
Speaking at Dreamforce, Salesforce’s annual technology gathering in San Francisco, Niccol emphasized that while Starbucks is currently focused on learning and experimentation within the AI space, the technology is already helping the company execute its goal of becoming the “world’s greatest customer service company again.”
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