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Why Singapore is betting on K-pop to drive tourism
Members of Roxo Crew, a Singapore-based dance group specializing in K-pop covers, perform GFRIEND's "Rough." / Courtesy of Roxo Crew
SINGAPORE — On a lively weekend afternoon beneath Marina Bay Sands, there is no stage, no spotlight and no audience in the conventional sense. Still, familiar music fills the underground concourse.
A group of teenage girls moves in sync to rookie K-pop girl group Hearts2Hearts’ “Focus,” counting beats under their breath. A few meters away, another dance team rehearses choreography to TWICE’s “Feel Special,” adjusting their formation as shoppers pass by. No one appears surprised.
Scenes like this now unfold routinely across Singapore, not only in landmark spaces but near everyday malls and underground transit corridors. During a recent visit, pop-up stores dedicated to K-pop operated by major Korean labels like SM Entertainment appeared alongside cafes, fashion and lifestyle brand stores, drawing steady foot traffic.
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Singapore’s Bold Move To Become K-pop Hub: How The City Is Attracting Global Stars And Shaping Its Identity As The Ultimate Destination For Live Entertainment
Singapore’s bold move to become a K-pop hub is rapidly taking shape, with the city attracting global stars like BTS, Seventeen, and more to perform in iconic venues. This strategic shift is due to Singapore’s world-class infrastructure, strong industry partnerships with K-pop giants like Hybe, and its ability to deliver large-scale events that meet global entertainment standards. By hosting these major concerts, Singapore is not only shaping its identity as a vibrant live entertainment destination but also driving tourism and economic growth, positioning itself as the ultimate spot for K-pop fans and global events alike.
Singapore has emerged as the epicentre of K-pop’s growing global presence. The country, known for its world-class infrastructure, safety, and vibrant culture, is becoming a major player in the international live entertainment scene. But how has it transformed into the hotspot for K-pop concerts, and what does this mean for the city’s tourism and economy?
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