NFL to honor Martin Luther King Jr. with ‘Choose Love’ in end zone | AP Trending SummaryBrief at …


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NFL to honor Martin Luther King Jr. with 'Choose Love' in end zone

NEW YORK — The NFL will honor the Rev. Martin Luther King Jr. by displaying "Choose Love" in the end zones and on helmet decals for all divisional round playoff games this weekend.

"Choose Love" and "It Takes All of Us" will appear on opposite end zones at the Super Bowl next month. Host teams will select the end zone stencils for the conference championship games.

"Dr. King's message continues to guide how we show up in meaningful moments across the league," said Anna Isaacson, senior vice president of social responsibility for the NFL. "'Choose Love' has become an important and widely embraced message for our teams because it reflects the values Dr. King championed — dignity, empathy, and a commitment to our shared humanity. Bringing it forward in the Divisional Round and again at Super Bowl LX reflects that continued relevance."

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NFL decides on political message at playoff games after Donald Trump denial

The NFL will honor Martin Luther King Jr. with 'Choose Love' slogans this weekend(Image: 2025 Perry Knotts Photography)

The NFL has announced it will honor Martin Luther King Jr. with end-zone messages during the Divisional Round of the playoffs, ahead of the federal holiday on Monday.

On Saturday, the Denver Broncos will host the Buffalo Bills, followed by the Seattle Seahawks hosting the San Francisco 49ers in the primetime game. On Sunday, the New England Patriots will host the Houston Texans, followed by the Chicago Bears hosting the Los Angeles Rams.

President Donald Trump has opposed diversity, equity, and inclusion programs in the federal government, but 'Choose Love' will be displayed in the end zones at host stadiums. The league's previous message, 'End Racism,' was changed last season and the league was forced to deny it had anything to do with Trump's appearance at the Super Bowl. It comes as a Lions star was punched in the face after making a specific gesture towards Donald Trump.

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