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X launches its own clipping feature to spur influencer engagement
Over the past few years, X has released a number of features to make itself a friendlier hub for influencers. The latest effort to attract social media talent? Its own clipping tool.
Clipping is the pivotal social media technique by which longer videos are spliced into TikTok-attention-span length “clips” and then strategically posted to engage as many eyeballs (and thus derive as much ad revenue) as possible.
On Monday, X announced the tool, which, from what we can tell, appears to be little more than a straightforward video-trimming feature that lets users edit videos and post them to X.
The site says that every clip includes a “Clip from” label that links back to the original video from which it was derived, allowing X users to see more about the creator and the creator’s content.
X launches video clipping with payouts for creators
Sometimes the most-watched part of a two-hour podcast is the 30 seconds someone else pulled out of it. That's good publicity for the show, but if the clip takes off on another account, who gets paid?
X's new clipping tool lets both the person who posts the clip and the creator who made the original video earn from it, as long as they’re enrolled in the platform's Original Content Rewards program. Every clip also links back to the exact moment in the original video, so anyone who wants to hear what happened next can keep watching.
"Everyone wins when great moments travel. Clipping is one more step toward making X the best place to create, grow and earn," the @XCreators account posted on the platform.
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X finally lets you clip videos without downloading them or using another app
It’s clear that X wants to transform itself into an all-in-one video creator platform. After letting people upload long-form videos, including hour-long podcasts, the company recently added a feature that allows users to create reaction videos directly from inside the app.
Now, X has launched a new feature that lets users clip videos without having to download them first or use outside video editing tools. The best part is that original creators finally get the credit they deserve, and they can even get paid for it.
Previously, if you wanted to share a moment from someone else’s video, you had to save it, trim it in a separate editing app, and then upload it all over again. Worse, the original creator often got no credit and no money, no matter how many views the clip racked up.
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