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Why The Trade Desk Stock Skyrocketed Today
Shares of The Trade Desk (NASDAQ:TTD) charged sharply higher on Monday, surging as much as 16.6%. As of 11:38 a.m. ET, the stock was still up 15.2%.
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The catalyst that sent the digital advertising stock higher was anticipation regarding the company's upcoming financial report and the return of one of its founders.
The Trade Desk announced last week that former chief technology officer (CTO) and co-founder Dave Pickles was returning after stepping down in 2023. Pickles will establish and lead the company's newly formed CTO council to "help shape the next generation of The Trade Desk platform." Pickles will focus "on aligning technology strategy, architectural direction, operational excellence, and key engineering investments–including agentic capabilities and advanced AI-powered advertising workflows."
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The Trade Desk Jumps 8% Ahead of Earnings; Magnite Gains 2%, AppLovin Dips
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A beaten-down ad-tech leader is drawing buyers as its next report approaches, and management’s own forecast sets the bar. The Trade Desk (NASDAQ:TTD | TTD Price Prediction) stock is at $14, up 8% in morning trading. An upcoming earnings report from the company is expected on November 9, though The Trade Desk hasn’t confirmed the date.
The bounce follows a rough stretch for Trade Desk shares, which sank after the company’s Q2 2026 report on August 6 missed expectations on revenue and earnings. That report also brought a leadership overhaul at The Trade Desk, including a new chief financial officer, chief marketing officer and chief commercial officer.
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