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Live Music Industry News: Hive, Ticketmaster, FTC & More
Live music marketer Hive raises $27M, Ticketmaster embraces AI, a new $120M FTC and DOJ ticket resale lawsuit, Live Nation fights back and more.
Hive, a marketing platform built for live events, has raised a $27 million Series B from Frontier Growth.
The platform connects purchase data with email, SMS, advertising and CRM tools through 40+ ticketing integrations, including Ticketmaster, AXS, Eventim, Etix, Tixr and DICE. Hive says it has helped generate more than $1 billion in ticket sales.
The investment will support global expansion, deepen ticketing, data and advertising integrations, and add new AI-powered assistants.
Ticketmaster is doubling down on AI with an acquisition and three new tech executives just as a new data breach has been reported at its Brazil subsidiary.
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