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How Bob Hope Made NBC America's Home for TV Specials and Spectacle
It didn’t get great reviews. The host was awkward on camera as he navigated the emerging medium. The musical numbers and sketches didn’t translate well to the home screen.
But none of it mattered. Bob Hope’s first-ever television special for NBC — “The Frigidaire Star Spangled Revue” — was a big hit with viewers when it aired in the late afternoon in Eastern time zones on Easter Sunday, April 9, 1950.
Hope was already a big box office draw and a major radio star for NBC. He was the first of the big radio comedy titans to try out a TV program. He earned a whopping $40,000 (from Frigidaire) for the first special. A few months later, Variety reported that Hope had signed with Frigidaire for six more NBC specials, also for $40,000 apiece (or about $555,000 today).
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