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Southwest is overhauling its frequent flyer program. Here's what's changing
Southwest Airlines is scrapping its two-tier loyalty program starting next year and instead rolling out silver, gold and platinum levels that are similar to what other carriers offer, as the once-quirky airline seeks to increase revenue and reward its biggest spenders.
Southwest executives have been overhauling the airline, getting rid of longtime customer perks like two free checked bags and open seating. It's now charging for some of those options, like rivals have been doing for years.
Along with the shift from two to three loyalty levels, the carrier is also changing the names of its tiers. Under the old version, travelers could be classified into A-List or A-List Preferred, which was the higher level.
Southwest announces major loyalty shake-up, new elite tiers
Southwest Airlines has spent the last two years overhauling its policies and the customer experience on its planes. Open seating is gone, checked bag fees are in, and lounges are coming.
Next up? A major overhaul to its Rapid Rewards loyalty program.
The airline on Thursday outlined sweeping changes to its points and elite status tiers.
"A-List" and "A-List Preferred" are being replaced by "Silver" and "Gold" — and a new top-tier "Platinum" level.
It's a packed slate of changes rolled out by the Dallas-based carrier. Let's walk through what it means for your travel and loyalty with Southwest going forward.
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Southwest to Tie Companion Pass to New Top Tier, Add Perks
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