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Introducing all-new Amazon Alexa Tablets—powerful tablets with Alexa+ built in
An all-new lineup of tablets with world-class hardware, personalized intelligence from Alexa+, and full Google Play Store access.
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Amazon overhauls aging devices lineup with higher-priced Alexa tablet, dumping the budget Fire
Amazon on Thursday debuted a set of new, pricier Alexa tablets and said it's ditching its budget-friendly Fire lineup, marking a significant shift in the e-commerce juggernaut's devices strategy.
The company unveiled 8-inch, 11-inch and 12-inch models, which start at $230 and run up to $550. All devices are available for preorder on Thursday and will begin shipping Oct. 14.
Amazon has historically sold its devices at or near the cost of manufacturing them, partly to undercut competitors with extremely cheap prices, but also with the goal of promoting its other products and services. It's hoped that for every $80 Echo smart speaker it sells, users will purchase movies, audiobook subscriptions or items from its sprawling webstore, which tend to have higher margins.
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