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Battling Misconceptions and Figuring Out Use Cases: Entertainment Leaders Navigate AI’s Place in the Industry
In a world where AI is capturing every conversation, a series of experts is trying to figure out what it actually means for the world of entertainment.
“I think the word ‘AI’ is doing too much right now,” says Mira Line, Google’s vice president of technology and society. ”One of the things that we’re doing, especially with the industry, is figuring out, well, what does AI mean in the industry? How do you break it down?”
Lane made her comments alongside several entertainment and tech personalities during the “Entertainment and Media in the Age of AI” panel, one of several AI-focused conversations happening at Variety’s Entertainment and Tech Summit presented by EY. Moderated by Variety business editor Todd Spangler, the conversation saw executives from Netflix (Girish Balakrishnan, the streamer’s senior director, creative innovation), Lionsgate (Kathleen Grace, its chief AI officer), Hasbro (Bertie Thomson, head of its AI-focused studio Sixth Wall), Teads (Annaka Vasquez, senior vice president of sales) and Adobe (Meagan Keane, Pro Video’s head of business strategy) come together to walk through AI’s place in entertainment and the use cases for versions of the technology — once people figure out how to talk about it.
Content Powered by AI is the New Future for Fan Experiences, Execs Say
Artificial intelligence has already made its mark on the screen. For some of the entertainment industry’s players, AI’s next playground is the real world.
Such was the focus on Thursday morning at the panel “Beyond the Screen: How AI is the Catalyst for Next-Gen Experiences” during Variety’s Entertainment & Technology Summit presented by EY. The session’s panelists – EY Americas’ Vamsi Duvvuri, the AI leader of its Technology, Media and Entertainment and Telecommunications division; Simon Robinson, Warner Bros. Discovery’s president of Global Experiences and Studio Operations; and Shari Reich, Nvidia’s Global Head of Audio and Music Developer Relations — broke down how AI doesn’t need to remain an exclusively individual experience, but instead one that spurs communal engagements and shared experiences.
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Media Executives Reveal What It Takes to Win Audiences in the Age of ‘AI Slop'
AI is changing the industry in more ways than we could have imagined a few years back. It has moved from being just a tool for basic digital cleanup to acting as a core creative collaborator of makers. At the same time, the explosion of generic content has made digital galleries and portfolios increasingly crowded. A few media executives have recently addressed this very issue and what it takes to keep audiences engaged in this new era.
A group of senior media analysts recently explored how Hollywoodâs media and entertainment companies are responding to the industry amid the rapid growth of AI.Â
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