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How Taco Bell is trying to recover from cyclosporiasis
Yum! Brands-owned (YUM) Taco Bell is doing what it can to cook up better financial results by year-end after a summer of getting hammered by a diarrhea-causing parasite.
"We believe that the recent Decades Menu launch has provided a further lift with same-store sales running down low-single digit percentages on the initial day," Evercore ISI analyst David Palmer wrote in a note on Monday after meeting with Yum! Brands CEO Chris Turner. "Our base case assumes two percentage points of weekly improvement through quarter end. We still see this as a temporary air pocket rather than lasting brand damage. The recovery playbook is value first, then broadening the consumer."
MAHA Blast: Taco Bell & the Diarrhea Outbreak
This post contains a video, which you can also view here. To support more videos like this, head to patreon.com/rebecca!
I want to talk more about America’s diarrhea epidemic. So I’m gonna. Yes, I did already make a video just a few weeks ago all about how the Trump administration set the stage for an outbreak of cyclosporiasis by ending federal monitoring of cyclospora and other foodborne pathogens, firing a bunch of experts, cutting funding to the people in charge of this stuff, and then just trying to ignore the poopacalypse in the hopes that it would go away and everyone would forget about it.
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