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Kane Parsons, Curry Barker and the Multi-Million Dollar Battle for Gen Z Eyeballs
In the months since the successes of ‘Backrooms' and ‘Obsession’, young filmmakers, memes and viral shorts have been the subject of multi-studio bidding wars.
The great Gen Z genre land grab is in full swing.Mere months after Obsession and Backrooms stormed the summer box office, Hollywood studios have been throwing millions at Internet-fluent horror filmmakers and online-native IP in a battle for the dollars, eyeballs and hearts (in that order) of Gen Z viewers.
The most urgent example today is Backrooms director Kane Parsons, whose $10 million film stands a A24’s top-grossing movie ever with $374 million globally. He is in the midst of a full-court press from multiple power players who want to secure the 21-year-old auteur’s future work.
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