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Wondered why there are so many pink cleats at the World Cup? You’re not alone
Shortly before the World Cup trophy is placed into the hands of one teamâs triumphant captain at MetLife Stadium on July 19, a gleaming Golden Boot award will be presented to the tournamentâs top scorer.
Only, based on the evidence so far, it should really be pink.
The US, Canada and Mexico have inadvertently played host to the Fuschia World Cup this summer, as varying shades of bright pink have adorned scores of cleats across the opening round of fixtures.
It was a tone set right from the off, as the curtain raiser between Mexico and South Africa saw all but three of the 22 starting players from both sides step onto the hallowed emerald turf of the Estadio Azteca in some form of pink footwear.
The boots dominating the World Cup
A Reuters analysis of the starting lineups from each team’s opening World Cup match shows Nike and Adidas almost evenly split the battle for the boots on football’s biggest stage, with Nike boots worn by 232 of the 528 starters and Adidas close behind on 218. Puma boots made up the third largest share with 44 players.
Within those brands, a small number of models accounted for most of the market. Nike’s Mercurial was the most popular boot overall, worn by 144 starters, ahead of Adidas’ F50 on 109 and Adidas’ Predator on 82. Nike’s Phantom, Tiempo, and Copa lines also featured, while Puma’s Future model was worn by 36 players.
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