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Inside new company Landseed’s goal to ‘create a financial market’ for conservation projects
Healthy conservation land does a vast deal more than store carbon, says Holdfast Collective executive director Greg Curtis, who has cofounded a new company to make the full value of nature “visible, verifiable and financially useful.”
Utilizing sensor hardware and a structured data feed, the newly launched company, Landseed, has developed a model for measuring ecological outcomes that goes below the canopy to gather data on far more than just carbon sequestration. With these outcomes, the company, which also includes co founders Alex Roessner and Eric Dinerstein, hopes to create a financial market around conservation and give those running the projects a self-perpetuating revenue stream.
Landseed Secures $400,000 Social-Impact Investment to Build the Measurement Layer for Nature-Based Markets
Investment from Richard King Mellon Foundation Supports AI-Enabled Hardware, Earth Credits, and a New Ecological Data Layer Designed to Make Conservation Self-Funding
VENTURA, Calif., June 12, 2026 (GLOBE NEWSWIRE) — Landseed, today announced a $400,000 social-impact investment from the Richard King Mellon Foundation to support the development of a measurement layer for nature-based markets. By combining AI-enabled sensor hardware, a new ecological commodity called Earth Credits, and a structured data product called Earth Signals, Landseed makes the full output of protected land visible, verifiable, and financially useful.
Landseed is a public benefit corporation founded by Greg Curtis, Executive Director of Holdfast Collective, and Alex Roessner, a recent graduate of Northwestern University in Environmental Economics, with founding Chief Scientist Eric Dinerstein, PhD., who served for 25 years as Chief Scientist at the World Wildlife Fund.
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