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Next 100 Days: XBOX Reset
Over the first 100 days together, we have started to revive XBOX.
Our platform teams have already shipped more updates in the last 100 days than during the prior year combined. We now have more active partners on XBOX than ever before. Our Game Pass team set to work fixing our offering and after 8+ months of decline, our service has started to grow again. And through Player Voice, we have a 24/7 channel to hear directly from players, creators, and developers.
With the XBOX Games Showcase and the return of FanFest, we brought together hundreds of millions of fans globally. We reintroduced exclusives with Gears of War: E-Day in 2026 and Clockwork Revolution in 2027. Players can continue to expect signature exclusives from us every year. In parallel, Playground Games reminded us that established franchises can achieve incredible new highs.
Xbox CEO went from taking out trash and selling books to the C-suite by ‘obsessing on being great’
When Asha Sharma became CEO of Xbox earlier this year, it wasn’t the culmination of a carefully plotted path to the corner office at one of the world’s biggest gaming brands. If anything, it was a reaffirmation of a philosophy she’d followed for years: instead of dreaming of the future, focus on excelling at the job in front of you.
“I never obsessed on what I wanted to be when I grew up,” Sharma said at Fortune’s Brainstorm Tech conference in Aspen, Colorado, on Tuesday.
“I only obsessed on what I wanted to do—whether it was selling coupon books or putting on concerts—so I could raise money, so I could have my lunch money…whether it was being the best at taking out the trash at the park that I worked at, I just tried to obsess on being great at what I was doing, so I can earn the next job.”
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Asha Sharma faces tough decisions with limited room for manoeuvre | Opinion
The Xbox CEO has proved adept at positioning and messaging – but turning around this troubled business and brand is going to demand hard choices and incredible execution
The general consensus on Asha Sharma's first 100 days as Xbox CEO has been largely positive. She has certainly confounded the fears of early detractors who took one look at her background in the company's Core AI division and decried her appointment to Xbox as a death knell. The primary fear seemed to be that she would turn Microsoft's gaming division into another trojan horse for getting Copilot onto everyone's devices; instead, last month she announced the cancellation of the Copilot project for consoles that had started before she arrived.
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