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Disney's Star Wars relaunch crumbles as 'Mandalorian and Grogu' crashes at the box office
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It's almost becoming repetitive at this point. A Star Wars-related property has disappointed relative to pre-release expectations.
Seven years after the release of "The Rise of Skywalker," Disney and Lucasfilm hoped that they could relaunch the all-important franchise with "The Mandalorian and Grogu." And in doing so, once again revealed that they understand very little about the audience they're trying to serve.
When "The Force Awakens" hit theaters under the leadership of then-Lucasfilm head Kathleen Kennedy, it was a tremendous financial success. While hardly reinventing the wheel creatively, it at least provided a solid foundation for the franchise to build from. But the ensuing releases in the "main" trilogy within the Star Wars universe saw progressively diminishing returns as it became clear the studio had no cohesive plan or sense of what audiences love, or loved, about the series.
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He has covered everything from Marvel to the Oscars, and Marvel at the Oscars. He also writes obsessively about the box office, charting the many hits and misses that are released weekly, and how their commercial performance shapes public perception. In his time at Collider, he has also helped drive diversity by writing stories about the multiple Indian film industries, with a goal of introducing audiences to a whole new world of cinema.
There was no respite for The Mandalorian and Grogu in its third weekend of release at the domestic box office, after a cataclysmic second-weekend drop that greatly decreased its chances of catching up with Solo: A Star Wars Story. The franchise's first theatrical release in seven years had a solid opening, but was eviscerated by the one-two punch of Obsession and Backrooms. Both horror movies overperformed to the point of making history, which is something that Disney would surely not have seen coming. Directed by Jon Favreau, The Mandalorian and Grogu always had an uphill climb ahead of it prior to release. The public didn't fully recognize it as a theatrical release, and instead saw it as simply a continuation of the popular streaming series.
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