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Zegna Brings La Villeggiatura to Malibu for Summer 2027
The event brought together top clients for a runway show, made-to-measure appointments and a closer look at Zegna's latest textile developments.
For summer 2027, Alessandro Sartori found inspiration in a nostalgic Italian ritual, when families would pack up their lives and relocate for the season.
His vision came to life on Malibu Pier Friday evening, where crashing waves and California surfers provided the backdrop. Guests — including Rami Malek, Mahershala Ali and Gael García Bernal — were welcomed with trays of vivid citrus-colored cocktails and rows of striped parasols with matching deck chairs in orange and yellow lining the wooden deck.
As Sartori explained backstage before the show, “La Villeggiatura,” the collection’s title, wasn’t simply about vacations but about bringing your life with you.
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Why Zegna is All-In on America
Zegna is no stranger to the Chateau Marmont. This past awards season, the brand hosted a pre-Oscars dinner with nominee Stellan Skarsgård, who also starred in a short film produced by the brand, which was filmed at the storied (West) Hollywood haunt. Javier Bardem, Kleber Mendonça Filho, Wagner Moura and Ludwig Göransson — most of whom worked on Oscar-nominated films — also got ready for the awards ceremony in Zegna, at the Chateau.
So it’s no wonder Ermenegildo “Gildo” Zegna, executive chair of Ermenegildo Zegna Group, looks so at home by Los Angeles’s Villa Zegna, which has taken over the cottages at the Chateau Marmont. It’s the sixth iteration of Villa Zegna, following editions in locations including Shanghai, New York and Miami. At the West Hollywood hotspot, Gildo was gearing up for the brand’s Malibu Spring/Summer 2027 show. (Gildo was Group CEO up until last November, when he appointed Gianluca Tagliabue to the role as part of a wider leadership structure shake-up.)
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