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Social Square bets on AI and micro-creators to reshape influencer marketing in Bangladesh
In Bangladesh's digital marketing industry, influencer campaigns often revolve around a familiar formula: brands partner with a handful of celebrity creators, pay substantial fees, and hope their content reaches the right audience.
For Mehedi Mahmood, founder of Social Square, that model is becoming increasingly outdated.
His startup is building an AI-powered platform designed to help brands work not with a few influencers, but with hundreds of creators simultaneously. The goal is to transform influencer marketing from a relationship-driven business into a scalable, performance-based marketing channel.
"We were inspired by what we saw globally, particularly in North America," Mehedi said in an interview. "Brands there are activating hundreds of small and nano creators for a single campaign. We wanted to bring a similar model to Bangladesh."
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