Explore the latest developments concerning Introducing Instagram Plus:.
Meta is selling $3.99 monthly subscriptions for Instagram Plus. Here's what you get.
Meta is rolling out an Instagram subscription service for $3.99 a month, called Instagram Plus, which adds features such as "stories" that last for 48 hours, double the amount of time for nonpaying users.
The new service is aimed at helping Meta diversify its revenue base, which is heavily dependent on advertising. The photo-sharing app will continue to be available for free, and nothing will change for nonpaying users, Instagram said in a Thursday post.
"The Instagram you know and love today isn't changing — this subscription is simply an optional upgrade for people who want more," the company said.
Paid subscribers who post stories — images or videos that aren't permanent and can be seen for just 24 hours — can make them last for 48 hours.
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The Instagram Plus Subscription Has Officially Launched
Paying users will have tools for reaching either wider or more-specific audiences.
We learned last month that Meta was planning to introduce a subscription tier to several of its social media properties. Today marks the global rollout of the Instagram Plus option, and the company offered more details about exactly what will be included for paying users.
The bulk of the features are about getting people to see content. Story Spotlight prioritizes your profile for friends while Story Extend keeps the disappearing content visible for 48 hours instead of 24. Subscribers can also create multiple audience lists and pick which one will see a given story. There is a tool to preview stories, stats about how often your stories were rewatched and a way to search the people who have viewed a story. And if you don't want a piece of content to show up in the main feed, you can opt to publish a post directly to your profile or highlights.
For more detailed information, explore updates concerning Introducing Instagram Plus:.
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