Explore the latest developments concerning Shai Gilgeous-Alexander's lawyers.
Underdog Stands by Shai Gilgeous-Alexander Promo Despite Cease and Desist
Gilgeous-Alexander’s attorney sent a cease and desist letter to Underdog, saying the company is unlawfully using his name, image, likeness, and persona without permission.
Underdog is refusing to bend after an attorney for Shai Gilgeous-Alexander demanded the company “destroy” copies of a promotional board game poking fun at the NBA MVP’s proclivity for drawing fouls.
The sports prediction market and fantasy-sports company made 100 copies of Unethical Hoops, a promotional item based on the classic board game Operation. The game, which was announced via a social media post featuring Suns forward Dillon Brooks, can be won by Underdog users, with winners set to be announced Friday. (The classic Operation game, which first came out in 1965, is produced by Hasbro and retails for about $20.)
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