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Pluto TV is turning into a premium streamer – here's what's changing
The first free, ad-supported streaming platform I ever used was The Roku Channel, and it completely changed how I look at streaming. With streaming prices constantly on the rise (looking at you, Netflixand Disney+), it really opened my eyes to what free streaming can offer, and since then, I've been leaning more and more on free streaming options, including platforms like Tubi and Plex.
Lately though, I keep coming back to Pluto TV, which has become one of my favorites. Between its hundreds of free ad-supported TV (FAST) channels and thousands of on-demand movies and shows, there definitely isn't a shortage of free content worth watching. And now, heading into summer, Pluto TV is gearing up for one of its biggest free updates yet.
SCOOP: Pluto TV to relaunch on Paramount Plus platform this summer
Paramount‘s free, ad-supported streaming television (FAST) platform Pluto TV will relaunch on the Paramount Plus platform this summer, the company’s chief executive told investors on Monday.
In a letter to shareholders that accompanied Paramount’s first quarter (Q1) financial earnings report, Paramount CEO David Ellison said the relaunch of Pluto TV on the Paramount Plus platform will allow the company to offer a better user experience, including more-personalized content recommendations.
Ellison said the relaunch of Pluto TV on the Paramount Plus platform is the “most-significant update in a decade” for the streaming service, which Paramount’s predecessor Viacom acquired in 2019. Last year, reports indicated Paramount was interested in moving Pluto TV off its own technology stack in favor of using that of Paramount Plus.
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Pluto TV Test Upgrades To Its Roku App, Hiding The Live Guide & Pushing a Netflix Like User Interface
Pluto TV has started to test a major redesign of its application on Roku streaming devices, pushing its home screen simular to popular subscription services like Netflix. The new interface is being tested and features algorithm-driven recommendations for individual shows, movies, and select channels, aiming to create a more curated viewing experience tailored to each user’s preferences. This change represents a deliberate push by the platform to integrate its vast library of on-demand content more seamlessly with its live linear channels, encouraging subscribers to explore personalized suggestions rather than relying on scheduled programming. For now the change is limited to Roku but could come to other devices in the future.
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