Trump should keep pressuring Europe on medicine prices | Opinion | Europe’s pharma industry ris…


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EU drug landscape feeling Trumpian tumult

AS US pricing policies disrupt the world's pharmaceutical sector, Europe is at a pivotal moment of ensuring future access to new drugs, the head of the European Medicines Agency (EMA), Emer Cooke (pictured) told attendees at last week's Reuters Pharma Europe 2026 event.

President Donald Trump's most-favoured-nation drug pricing policy introduced last May was intended to cut the cost of medicines for people in the US, but has instead led pharma companies to push for higher prices elsewhere or delay launches, Cooke explained.

As a result, the number of drug launches in Europe has fallen by more than a third, potentially hindering patient access to the latest innovative medicines.

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