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Harmonic Enables DIRECTV to Reimagine Nationwide DTH Service
Harmonic's Cloud-Native VOS Media Software Lowers Costs by Unifying Media Playout to Delivery on a Single Platform
SAN JOSE, Calif., April 19, 2026 /PRNewswire/ — Harmonic (NASDAQ: HLIT) today announced that DIRECTV is transforming its U.S. direct-to-home (DTH) video platform with Harmonic's VOS® Media Software. Powering DIRECTV's playout-to-delivery workflow, Harmonic's cloud-native software reduces operational costs while enabling scalable, exceptional-quality video delivery for the service provider's vast array of linear channels.
"As the demand for high-quality media content soars, DIRECTV is committed to deploying innovative technology solutions that bring unparalleled entertainment experiences to our customers. Continuing our work with Harmonic is critical to achieving this mission," said Jeffrey Seto, vice president of satellite and software engineering at DIRECTV. "Harmonic's VOS Media Software replaces siloed systems with a unified, software-based platform. By centralizing advanced playout, ad insertion, branding and media processing, we're simplifying operations and building a scalable foundation."
DIRECTV Modernizes Its Satellite Television System
DIRECTV, one of the largest satellite television providers in the United States, is upgrading its main video delivery platform. The company is implementing new software from Harmonic, a technology firm listed on the NASDAQ stock exchange under the ticker HLIT.
The upgrade uses Harmonic’s VOS Media Software, described as cloud-native. This software now powers the entire process of preparing and sending out DIRECTV’s television channels to customers’ homes via satellite. This process is known as the playout-to-delivery workflow.
In traditional television broadcasting, different parts of video handling often use separate, specialized equipment. The new software brings many of these functions together into one unified system. It manages several key steps: bringing in the video content (ingest), playing it out on schedule, inserting advertisements, adding channel branding such as logos or graphics, encoding the video into a format suitable for transmission, and using a technique called statistical multiplexing to efficiently send multiple channels together.
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Harmonic (NASDAQ: HLIT) announced on April 19, 2026 that DIRECTV is transforming its U.S. direct-to-home (DTH) video platform using Harmonic's cloud-native VOS Media Software. The software centralizes playout-to-delivery in DIRECTV's private data center, handling ingest, advanced playout, ad insertion, branding, premium encoding and statistical multiplexing.
Harmonic says VOS lowers operational costs, enables AI-driven encoding and advanced compression to optimize bandwidth and supports monetization across high-value linear and occasional-use channels. Harmonic will demo VOS at the 2026 NAB Show, April 19-22, booth W2831.
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