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Roku Launches Howdy Service on Prime Video
Howdy will now be available as a subscription on Prime Video in the U.S., bringing its library of affordable, uninterrupted entertainment to customers beyond the Roku platform for the first time
SAN JOSE, Calif., March 25, 2026–(BUSINESS WIRE)–Today, Roku announced the launch of Howdy™, its affordable ad-free subscription video-on-demand (SVOD) streaming service, as a subscription on Prime Video in the U.S. for $2.99 per month, marking the first expansion of the service beyond the Roku platform. Howdy currently features audience favorites like "A Haunting in Venice," "Sleepless in Seattle," and "Ice Age," as well as iconic rom-coms, medical dramas, ‘90s comedy, feel-good classics, and more.
Roku’s $3 Howdy subscription service launches on Prime Video
Roku announced on Tuesday that Howdy, its $3 ad-free streaming service, is launching on Amazon’s Prime Video. The announcement marks the service’s first expansion outside the Roku ecosystem.
Launched in August 2025, Howdy features a library of nearly 10,000 hours of content from Roku’s partners, including Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles.
Subscribers can watch titles like “A Haunting in Venice,” “Ice Age,” “Weeds,” and “Kids in the Hall,” as well as rom-coms, medical dramas, ’90s comedies, classics, and more.
At launch, Roku said Howdy was designed to complement, not compete with, premium services.
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Roku’s Streaming Service Introducing Disney Content
Roku announced new licensing partnerships with The Walt Disney Company, Sony Pictures, and Warner Bros. Discovery, bringing a new slate of films to ad-free streamer Howdy.
Roku’s Howdy, their first subscription video-on-demand service, launched last summer for just $2.99/month. Along with Roku Originals, the launch included nearly 10,000 hours of content from partners including Lionsgate and Warner Bros. Discovery.
According to Cord Cutters News, their content library is expanding to include even more flicks. Howdy will offer a rotating selection of Disney films each month. They will also introduce Sony Pictures movies and 2025 – 2026 Warner Bros. Discovery releases.
Howdy is designed to complement rather than directly compete with higher-tier streaming services, focusing on affordability and uninterrupted play.
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