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Weekend Box Office: Project Hail Mary Scores Big Win for Amazon MGM
Last weekend those responsible for bringing Rocky back to the big screen, Michael B. Jordan and Ryan Coogler, both won Oscars. Less than a week later, a new Rocky was born on the big screen opposite Ryan Gosling. Great reviews from critics have been building buzz for several weeks, and it resulted in Amazon MGM having its best opening to date. Now will word-of-mouth contribute to it becoming Amazon’s first major success since acquiring MGM, and will it be that studio’s first great success since, well, the Creed films?
Ryan Gosling was certainly an integral part to the success of Barbie, but it was the brand and Margot Robbie that had top billing. Up until now, Gosling’s top opening was part of another brand in Blade Runner 2049, which opened to $32.7 million back in 2017. Last year’s The Fall Guy ($27.7 million) was considered a major flop (as was BR2049), but don’t forget the success of La La Land, which grossed over $446 million worldwide, and surely someone wants a shoutout to The Notebook’s $81 million domestic haul from 2004. This weekend’s release of Project Hail Mary got off to a great start with $80.6 million. The Amazon MGM release based on the popular novel by Martian writer Andy Weir is carrying a hefty price tag of $200 million, the most expensive project to be headlined by Gosling to date. Does it have a chance of hitting the profit column in theaters?
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'Project Hail Mary' $140M+ WW Opening Best YTD For MPA Movie, Breaks Records
SUNDAY AM Writethru after Saturday 9:38PM post: Amazon MGM Studios‘ Project Hail Mary had a blessed Saturday chalking up $27.1M, just -18% off Friday/preview’s $33.1M which rockets this Ryan Gosling starring, Lord & Miller directed production to a magnificent $80.6M. Worldwide opening is a fantastic near $141M which is the best for an MPA title so far this year.
While that’s the second-best domestic start for a non-franchise movie after Oppenheimer ($82.4M), it’s the best opening for a non-franchise movie in March (ahead of Jordan Peele’s Us ($71M). Interesting enough, the trajectory for Project Hail Mary is very similar to Oppenheimer which posted Friday/previews of $33M but dipped -21% on Saturday with $26.2M. Oppenheimer‘s Sunday was $23.1M. If Project Hail Mary is north of that, it will be the best start for a non-franchise movie at the domestic B.O. Currently, the Amy Pascal, Rachel O’Connor, Andy Weir, Aditya Sood produced movie is eyeing $20.3M today.
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