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Costco ties digital personalization to $470M in sales growth
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Costco’s investment in online personalization is having a measurable impact on e-commerce sales, executives said on a Q2 2026 earnings call Thursday.
The personalized product recommendation carousels drove more than $470 million in e-commerce sales during the quarter, according to EVP and CFO Gary Millerchip. Modernized product display pages are driving incremental traffic as well.
“We have a clear road map for future digital enhancements and believe these will allow us to continue to grow digitally-enabled sales at a faster pace than overall sales,” Millerchip said on the call.
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