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Treasury: Trump accounts sign up about 3 million kids in early push
On the heels of a massive publicity push, including a Super Bowl 60 ad and a billboard in New York's Times Square, families have filed about 2 million forms to open Trump accounts, Treasury Secretary Scott Bessent said at an event near Dallas on Friday.
"As we approach 2 million forms, that will probably be about 3 million children," Bessent said.
The stop was part of the Trump Accounts Tour, following an earlier speech at the Economic Club of Dallas, where Bessent also plugged the accounts.
"Programs like this often struggle with sign-ups," Matt Lira, co-founder of Invest America, a nonprofit advocacy group, told CNBC in an interview. Invest America paid for the Trump account Super Bowl commercial and has been promoting the new investment accounts for children.
Trump Accounts, Not Baby Bonuses
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On January 24, 2025, J.D. Vance took the stage at the March for Life for his first public address as vice president of the United States.
“I want more babies in the United States of America,” he told the crowd. “I want more happy children in our country, and I want beautiful young men and women who are eager to welcome them into the world and eager to raise them. And it is the task of our government to make it easier for young moms and dads to afford to have kids, to bring them into the world, and to welcome them as the blessings that we know they are here at the March for Life.”
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