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Milan Cortina is going for Olympic fashion gold. Take a look at some eye-popping outfits
Erin Jackson, flag bearer of United States, leads American athletes as they walk during the Olympic opening ceremony at the 2026 Winter Olympics, in Milan, Italy, Friday, Feb. 6, 2026. (AP Photo/Lee Jin-man)
MILAN (AP) — Mittens versus gloves? Hats against headbands? Merino wool over Mongolian cashmere?
Fashion is its own competitor in any Olympics, from team uniforms at the opening and closing ceremonies to individual looks in the stadiums and — during the Winter Games — on the slopes.
There’s also the simmering rivalry between Europe’s top two fashion cities. The Paris 2024 Summer Olympics were heralded as the most stylish yet, but Milan is going for gold on the heels of its annual men’s fashion week and ahead of the women’s runway previews.
Olympics opening ceremony style guide: Best looks at 2026 Milan Games
Editor's note: Follow Olympics opening ceremony live updates from Milano Cortina.
MILAN — Milan Fashion Week may have kicked off last month, but the fashion capital of Italy is in for another dose of style as more than 90 nations prepare to turn the 2026 Milano Cortina Winter Olympics into their runway.
Each country will put its best — and most fashionable — foot forward during Friday's opening ceremony, a spectacle that has grown in pomp and circumstance over the years. The Parade of Nations offers each delegation the unique opportunity to showcase its culture and heritage on a national stage through their ceremonial outfits.
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The 5 Best-Dressed Nations At The Milano Cortina 2026 Opening Ceremony
Is fashion the point of the Olympics, the global, culture-defining athletic tournament that dates all the way back to the Panhellenic era? No. But during the Milano Cortina opening ceremony’s Parade of Nations—where 2,900 athletes representing 92 national Olympic committees entered the San Siro stadium led by sign-holding models wearing silver-lamé puffer ballgowns and sunglasses so ridiculously large that it felt like they could swan dive headfirst straight into a solar flare without a care in the world—style briefly took the spotlight from sport. (A tribute to Giorgio Armani and a catwalk moment from Vittoria Ceretti also helped.)
But what teams, medal potential be damned, achieved both feats of strength and of fit? Below, our best-dressed Olympic nations.
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