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‘Best Medicine’ Leads Trio of Fox Premieres With Big Multi-Platform Audiences
‘Fear Factor: House of Fear’ and ‘Memory of a Killer’ also scored well, with an on-air assist from the NFL.
With some on-air help from the NFL, three Fox shows scored big cross-platform premiere audiences in January.
Best Medicine, Fear Factor: House of Fear and Memory of a Killer all delivered at least 11.6 million cross-platform viewers in January. All three shows had post-NFL premieres, with Best Medicine following Fox’s final regular season game and Fear Factor and Memory of a Killer debuting after playoff contests. The three shows also helped Fox Entertainment post a sizable year-to-year gain in total viewing time for the month.
Lachlan Murdoch To Hollywood: Let’s Do Lunch; Fox CEO Touts Broadcast Net’s Biggest Midseason Premieres In 14 Years
The Fox broadcast network had its best midseason launch in 14 years, Fox Corp. CEO Lachlan Murdoch said Wednesday, telling Wall Street analysts that the company maintains a strong appetite for entertainment programming.
Speaking on the company’s fiscal second quarter earnings call, Murdoch called out the premieres of Memory of a Killer, Best Medicine and Fear Factor. Each exceeded 11 million viewers across platforms in their first week, he said. While those midseason premieres occurred in January, outside of the October-to-December quarter, Murdoch said they send a clear message.
“The proof is in the pudding,” Murdoch said, noting that entertainment revenue at Fox was up in the quarter “for the first time in many years.” (He later said it was the first uptick in four years.)
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