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‘Kpop Demon Hunters’ Toys And Merchandise Unveiled By Netflix, Mattel & Hasbro
A line of Kpop Demon Hunters toys and merchandise was unveiled Tuesday at the Nuremberg Toy Fair by Netflix, Hasbro and Mattel.
The runaway animated hit produced for Netflix by Sony Pictures Animation was such a left-field success last summer that it didn’t come with the line of consumer products typical of many animated releases. The holiday season, which can often be a moneymaker for animated hits released over the summer, did not feature officially licensed goods on store shelves.
In Netflix’s report last week on viewing during the second half of 2025, the streaming giant said Kpop amassed 482 million views, becoming its most-watched title ever. That figure doesn’t even include the film’s first 10 days of viewing following its June 20 premiere.
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