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Teyana Taylor and Niecy Nash-Betts Star in New Jordan Brand Campaign
The ad, "Generational Greatness," references a 1991 Spike Lee-directed spot and debuted during the Grammys.
Oscar nominee Teyana Taylor and Emmy winner Niecy Nash-Betts headline a new Jordan Brand campaign set to debut Sunday night during the 2026 Grammy Awards, alongside a group of WNBA stars led by Napheesa Collier.
The campaign, titled Generational Greatness, premieres Sunday with a brand anthem airing during the Grammy broadcast. The effort puts a contemporary spin on a 1991 Jordan Brand commercial that starred Michael Jordan and filmmaker Spike Lee, with the late Little Richard appearing in the role of a genie granting Lee’s wishes.
In the updated version, Nash plays the genie, while Taylor appears as part of a cast that blends athletes and entertainers. The spot follows a woman attempting to decide which wish she wants granted, with appearances from several WNBA players woven into that storyline.
Napheesa Collier, WNBA stars to make cameos in Jordan Brand Grammys ad
WNBA star Napheesa Collier's skills are top-notch on and off the court.
On Sunday, Jordan Brand is debuting a new anthem during the 2026 Grammys featuring Collier and multiple WNBA stars. It's part of an ongoing campaign, entitled "Generational Greatness," that puts a modern-day twist on a 1991 Jordan Brand commercial. In the ad, Jordan makes a guest appearance as the late Little Richard, who plays a genie, works to grant the wish of famed director Spike Lee.
For the 2026 version, Collier, Atlanta Dream guard Rhyne Howard, Seattle Storm forward Gabby Williams and New York Liberty forward Isabelle Harrison become part of one woman's mission to discover which wish she wants her genie, played by actress Niecy Nash, to grant. The brand anthem also features actress and singer Teyana Taylor.
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Jordan Brand Puts A Modern Spin On Jordan's Iconic Genie Commericial With "Generational Greatness" AD Campaign
The new ad, which also celebrates the launch of the Air Jordan 6 Infrared "Salesman" sneakers, stars Emmy Award-winning actress Niecy Nash as a genie who lives in Ironheart star Regan Aliyah's Jordan 6 Infrared "Salesman" sneakers.
Jordan Brand isn’t only known for dropping sneakers we can’t get our hands on, it’s also known for great commercials, and that tradition continues with its latest spot.
During the Grammys, Jordan Brand will unveil its new “Generational Greatness” AD, which features major star power.
The new commercial is a modern spin on the iconic 1991 Air Jordan commercial, which starred Spike Lee as Mars Blackmon. In the original, Blackmon rubs a lamp, and the late Little Richard pops out, granting one wish: Blackmon wants to become the GOAT himself (debate your auntie), Michael Jordan.
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