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David Beckham-Backed Health Firm Ceases Bitcoin Treasury Plans
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Prenetics, a health-sciences company that started buying Bitcoin earlier this year, has become the latest digital-asset treasury firm to halt that strategy amid depressed crypto prices.
The firm said on Tuesday that it stopped buying Bitcoin on Dec. 4, and will now focus more squarely on IM8, a nutritional supplement brand co-founded by English football icon David Beckham. Beckham is also a strategic investor in Prenetics, according to the company’s website.
Prenetics Announces Update to Capital Allocation Strategy; Ceases Bitcoin Purchases to Focus on IM8
Company’s Capital and Strategic Focus Now Exclusively Focused on IM8
CHARLOTTE, N.C., Dec. 30, 2025 (GLOBE NEWSWIRE) — Prenetics Global Limited (NASDAQ: PRE) ("Prenetics" or the "Company"), a leading health sciences company, and parent of the IM8 premium health and longevity brand, today announced a strategic realignment to fully capitalize on the rapid growth of its consumer health brand, IM8. Prenetics ceased its daily Bitcoin purchasing activity as of December 4, 2025, and following approval by its Board of Directors, Prenetics announced that it will no longer pursue future acquisitions of Bitcoin. This decision allows Prenetics to dedicate its resources and attention exclusively to the significant market opportunity presented by IM8.
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Prenetics halts Bitcoin purchases (PRE:NASDAQ)
Health sciences company Prenetics (PRE) announced on Tuesday that it would no longer allocate its existing capital or any new capital for purchasing additional Bitcoin (BTC-USD) investments as it focuses on the growth of its consumer health brand, IM8.
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