Exclusive | Omnicom Executive to Lead Brand Consulting Firm That Works With Private Equity | Omni…

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Exclusive | Omnicom Executive to Lead Brand Consulting Firm That Works With Private Equity

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svg{fill:var(–interactive-text-color);}}.css-i0lbhy-OverridedLink.css-i0lbhy-OverridedLink:any-link:hover.css-i0lbhy-OverridedLink.css-i0lbhy-OverridedLink:any-link:hover svg{fill:var(–color-interactiveLink020, interactiveLink020);}Omnicom Group advertising agency network to become chief executive officer at Fundamentalco, a brand consulting firm that caters to private-equity firms and their portfolio companies. 

DDB’s Alex Lubar parts ways with agency, joins as CEO of Fundamentalco

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New York, USA – In a significant shake-up in the advertising world, Alex Lubar, the global CEO of DDB Worldwide, is leaving the Omnicom-owned agency to take the helm as CEO of Fundamentalco, a growing brand-consultancy firm.

Fundamentalco, founded in 2024 by Jonny Bauer, is a strategy consultancy that emphasizes brand thinking as a core driver of business value — not just as a marketing afterthought. The firm works closely with private-equity firms and their portfolio companies, advising on brand strategy as part of enterprise value creation. 

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