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Why Netflix, AMC Theatres Are Teaming on Stranger Things, Kpop Demon Hunters
It sure seems that way after AMC agreed to book “KPop Demon Hunters” in 300 venues as Netflix re-releases the animated musical smash over Halloween weekend. AMC Theatres, the world’s largest cinema chain, typically refuses to schedule movies from Netflix, the biggest streaming service, because the two companies don’t agree on the length of time a film should remain exclusively on the big screen.
“For a long time, Netflix’s primary interest in getting its movies into theaters was for awards consideration or appeasing talent,” says analyst Alicia Reese, VP of equity research at Wedbush Securities. “Netflix has more interest now in trying to maximize reach.”
Netflix Won’t Go All-In on Theatrical, but These Movie Theater Stunts Might Make It Cool
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For years, it’s been Netflix and Chill, but it’s increasingly becoming Netflix and Party.
On Halloween on Friday, Netflix is again releasing a Sing-a-Long version of its mega-hit “KPop Demon Hunters” into theaters, encouraging costumes and trying to get even more fans out of the house by expanding to more territories and theaters. It’s a repeat of an event Netflix staged in August that managed to bring in a box office-topping $19.2 million. And following a trailer on Thursday, Netflix will screen its finale of “Stranger Things” in theaters on New Year’s Eve and New Year’s Day.
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