Explore the latest developments concerning The Minnesota Star.
The Minnesota Star Tribune introduces MN Rising – sharing stories of community good
The Minnesota Star Tribune has announced the launch of MN Rising, a bold new cause marketing platform created to elevate the stories of companies, nonprofits and foundations making measurable differences across Minnesota communities.
Rooted in a state known for its high levels of civic engagement, volunteerism and charitable giving, MN Rising (pronounced “em-en-rising”) responds to many Minnesotans’ interest in reading more stories reflecting progress, positivity and purpose.
“We’re excited to launch this new platform for Minnesota businesses to highlight their efforts that make our state a better place to live,” said Paul Kasbohm, chief revenue officer of the Minnesota Star Tribune. “MN Rising provides readers a gathering place to celebrate our many points of pride and optimism, while celebrating the often-unsung heroes in our business community.”
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Forecast & Analysis: The next few months will reveal how readers respond to MN Rising. Early indicators (like social media buzz and pageview stats) will be crucial. Advertisers will be watching closely for engagement metrics – if these stories attract eyeballs and positive sentiment, sponsors will be encouraged to renew and new ones will sign up. The Star Tribune might also integrate MN Rising content into its main news products (print, newsletters, etc.) to give it wider exposure. We may see events or forums spin out of it as well (e.g. an awards event for companies doing good, sponsored by MN Rising partners), further monetizing the concept.
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Minnesota Star Tribune Launches MN Rising to Highlight Community Success Stories
The Minnesota Star Tribune has unveiled MN Rising, a new platform aimed at showcasing community success stories across Minnesota. This initiative is designed to celebrate organizations making a significant impact in local communities.
MN Rising, pronounced “em-en-rising,” responds to Minnesotans’ increasing desire for uplifting narratives that focus on progress and community engagement. The platform emphasizes the state’s strong tradition of civic involvement and charitable contributions.
Paul Kasbohm, the chief revenue officer of the Minnesota Star Tribune, expressed enthusiasm for the launch. “We’re excited to launch this new platform for Minnesota businesses to highlight their efforts that make our state a better place to live,” Kasbohm said. This initiative aims to offer a space where the community can celebrate its achievements and acknowledge its unsung heroes.
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