Explore the latest developments concerning Krispy Kreme (DNUT).
Krispy Kreme (DNUT) Stock Is Up, What You Need To Know
Shares of doughnut chain Krispy Kreme (NASDAQ:DNUT) jumped 2.6% in the afternoon session after the stock's positive momentum continued as Morgan Stanley highlighted the company as a top performer in the restaurant sector, and news emerged of a major sponsorship deal with NASCAR.
In a note, the investment bank stated that Krispy Kreme outperformed most of its US restaurant peers during the third quarter, even as the overall industry softened. This commentary suggested the company was successfully navigating a challenging market. Adding to the positive sentiment, reports indicated that Krispy Kreme, along with Procter and Gamble's Tide, would step in as headline sponsors for the 2025 NASCAR season. Such a high-profile partnership was expected to boost brand visibility.
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