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AT&T tops subscriber estimates as bundled plans, iPhone promotions lift sales
AT&T added more wireless subscribers than expected in the third quarter on Wednesday, as bundled plans and heavy promotions around the latest iPhone launch helped it attract more customers in a fiercely competitive market.
The quarter ended September is a critical period for U.S. wireless carriers, with competition peaking around Apple's annual iPhone launch.
Like all other carriers, AT&T has also rolled out lucrative promotions for the iPhone 17 series to lock in new subscribers and encourage existing users to upgrade to pricier plans.
It added 405,000 monthly bill-paying wireless subscribers, compared to expectations for 334,100 additions, according to FactSet.
AT&T Reports Strong Third-Quarter Financial Performance
Differentiated investment-led strategy continues to drive customer growth and advance AT&T's converged connectivity leadership
DALLAS, Oct. 22, 2025 /PRNewswire/ — AT&T Inc. (NYSE: T) reported strong third-quarter results that demonstrate continued customer demand for its nation-leading wireless and fiber offerings and position the Company to deliver on its full-year consolidated financial outlook.
"We have the key building blocks in place to give our customers the best connectivity experience in the industry and we're winning the race to lead in convergence," said John Stankey, AT&T Chairman and CEO. "We continue to add highly-profitable customers that are choosing AT&T for all their connectivity needs on the country's fastest and largest wireless and fiber networks. It's clear our differentiated investment-led strategy is working, and we remain on track to achieve all of our 2025 consolidated financial guidance."
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