Phoebe Gates and Sophia Kianni Is on the 2025 TIME100 Next | Phia’s Phoebe Gates and Sophia Kiann…


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Phoebe Gates and Sophia Kianni Is on the 2025 TIME100 Next

It’s rare to come across founders as visionary and values-led as Phoebe Gates and Sophia Kianni. I first met Sophia at Stanford and was struck by her tenacity and entrepreneurial spirit. That same energy now fuels Phia, the online shopping company she co-founded with Phoebe. Phoebe brings her own extraordinary strengths—strategic clarity, creativity, and a deep commitment to inclusion. Together, they represent a new generation of entrepreneurs who are as ambitious about impact as they are about innovation.

In a startup world often obsessed with speed and scale, Sophia and Phoebe show that ideas anchored in purpose can grow into successful businesses. Launched last spring, Phia isn’t just another venture—its focus on sustainability makes it a platform for change. I believe Sophia and Phoebe have the grit and integrity to build something that lasts. My advice is simple: Hold onto the sense of responsibility that makes your work matter. The world needs leaders like you.

Phia's Phoebe Gates and Sophia Kianni talk consumer AI at Disrupt 2025

Consumer AI is having its breakout moment — and few startups have captured the spotlight this year quite like Phia. The AI-powered shopping assistant has become one of 2025’s buzziest launches, not only for its vision of how Gen Z shops, but also for the powerhouse founders leading it: Phoebe Gates and Sophia Kianni.

At TechCrunch Disrupt 2025, happening October 27–29 at San Francisco’s Moscone West, the two will take to the Disrupt Stage to share how they’re building Phia into a durable consumer brand, what it takes to scale in one of tech’s most competitive markets, and how they’re turning viral buzz into lasting market influence.

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Meet Phoebe Gates and Sophia Kianni: The duo making shopping fun with a new app

Bill Gates has mastered the art of dad dressing but his daughter, Phoebe, wants to play it cool. She and her friend from Stanford, Sophia Kianni, have launched a free app that wants to be your shopping buddy. And it has become all the rage among the youth.

Phia, their app, is a shopping tool that uses AI to find the best prices on fashion. Now, ain’t that cool when you are looking at the latest collections from Europe or the US?

The mobile app and browser extension can be considered the “Google flights for fashion”. Investors and consumers love what they are doing. Phia, which launched in April, already has around 500,000 users. 

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