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Taylor Swift & Spotify Unveil Billboards Featuring Eras Tour Stage Ahead of ‘The Life of a Showgirl’
Taylor Swift and Spotify appear to have something in store for fans ahead of the pop star’s The Life of a Showgirl.
On Monday (Sept. 29) — just four days ahead of the release of the new album — fans began noticing that cryptic Spotify billboards were popping up in various cities. Though the electronic posters come in different colors, all of them feature the outline of Swift’s Eras Tour stage — which just so happens to closely resemble a key.
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Spotify Celebrates Taylor Swift’s Most Anticipated Album Yet With an Immersive Fan Experience in NYC
Swifties, get ready. To celebrate the upcoming release of Taylor Swift’s The Life of a Showgirl, Spotify is inviting fans to step into a dazzling three-day immersive activation in New York City.
“The Life of a Showgirl: A Spotify Experience” will run from September 30 through October 2 (noon to 9 p.m. ET daily), welcoming fans to discover hidden Easter eggs and capture exclusive photo moments, all inspired by the album. It’s a chance for listeners to experience the next era before it officially arrives, surrounded by the music and visuals that have shaped their anticipation. (Artist will not be in attendance.)
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All the Easter eggs we saw at the Taylor Swift Spotify pop-up, from new lyrics to handwritten notes
Swifties, get ready to step into the life of a showgirl.
Spotify is celebrating Taylor Swift’s new album with a three-day activation at High Line Nine in New York City, and it’s free and open to all fans from Sept. 30 through Oct. 2 — the day before the record’s Oct. 3 release date.
Page Six got a sneak peek at the pop-up on opening day, and in true TS style, it’s positively packed with Easter eggs. Below, some of the many we found tucked throughout “The Life of a Showgirl: A Spotify Experience.”
Visitors enter the experience through a massive orange door that bears a striking resemblance to the one seen during Taylor Swift’s very last Eras Tour performance of “Karma,” which signaled the end of one era and the beginning of another.
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