Explore the latest developments concerning Taylor Swift out.
Reports: Taylor Swift passes on Super Bowl halftime show
Unless the Chiefs make it to their fourth straight Super Bowl, Taylor Swift won't be there.
Via Sports Business Journal, multiple reports indicate that Swift passed on an offer to headline the Super Bowl halftime show. The NFL reportedly declined to meet her demands.
That's no surprise. The NFL has grown accustomed to dictating terms when it comes to the Super Bowl halftime performer. To the point where the NFL has reportedly sought a piece of the increased music and ticket sales arising from the massive exposure that comes from the gig.
Swift has far more leverage than any other performer has ever had. And she had every right to hold firm, given the incredible free value the NFL has gotten from her interest in the NFL, sparked by her relationship with Chiefs tight end Travis Kelce.
Taylor Swift Reportedly Walks Away From Super Bowl Halfti…
The possibility of Taylor Swift taking over the Super Bowl halftime stage has reportedly been shut down.
After months of speculation, a new report has claimed that the pop star will not perform after the NFL rejected her conditions for the deal.
The report, which originated on Rob Shuter’s Substack and was later picked up by outlets including NBC affiliate WCNC, claimed that Swift’s team pushed for terms that reflected her global stature. According to the report, she wasn’t asking for favors — she was asking for respect.
The sticking point was the league’s long-standing policy of not paying halftime performers. Swift reportedly requested to retain ownership of her performance and secure slots promoting her own projects. The NFL, however, “flatly refused,” according to insiders.
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