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Here’s how iPhone 18 Pro will differentiate itself from prior models
iPhone 18 Pro will be unveiled next month, and many iPhone users might be asking: what’s going to be truly different this year? Here are some key ways Apple plans to differentiate iPhone 18 Pro from prior models, per the latest rumors.
Every year, Apple upgrades the iPhone’s camera system in various ways. But it’s rare for big changes to impact the Main camera.
iPhone 17 Pro brought an overhauled front camera and improved Telephoto. With iPhone 18 Pro, Apple is rumored to have even more Telephoto upgrades, but also big changes for the Main camera. Leaker Fixed Focus Digital recently hinted as much.
Apple's big September event is coming — but don't expect these 5 products
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Apple Loop: iPhone 18 Pro Profit, Critical iOS Update, MacBook Ultra Spec Details
Taking a look back at this week’s news and headlines from across the Apple world, including iPhone 18 Pro profit margins, iPhone Ultra camera details, important iOS 26 security updates, AirPods camera model delayed, MacBook Ultra features, VisionOS downgraded, and Apple updates EU app limits.
Apple Loop is here to remind you of a few of the many discussions around Apple in the last seven days. You can also read my weekly digest of Android news here on Forbes.
The smartphone market is seeing rising costs across the board, and those costs will need to be covered. Companies will be looking to maintain profit margins without weakening sales by raising the sticker price too much. Apple is facing this situation with the iPhone 18 Pro launch. How can it maintain margins without spooking customers? I looked at the options earlier this week, including the new leasing options:
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