Explore the latest developments concerning Sophie Cunningham Partners.
Sophie Cunningham adds coconut water deal to growing endorsement portfolio
Sophie Cunningham’s latest business move proves that her popularity extends well beyond the basketball court. The Indiana Fever guard announced a new partnership with Once Upon a Coconut on Monday, adding the beverage company to an expanding endorsement portfolio that already includes Adidas, Arby’s, Marriott Bonvoy and European Wax Center.
Cunningham revealed the deal through a playful Instagram post featuring several photos of her posing with the company’s coconut water.
She also identified chocolate and pineapple as her two favorite flavors. Cunningham compared the chocolate drink to chocolate milk and described the pineapple option as “fresh and clean.” The partnership is more than a single sponsored social media post. According to the official announcement, Cunningham will participate in advertising, retail promotions, digital campaigns, content, appearances and other national marketing initiatives.
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