Explore the latest developments concerning Third-party app stores.
Third-party app stores coming to Google Play next week as Epic settlement withdrawn
With the settlement withdrawn, Google is now bound by the court’s full antitrust remedies.
Big changes are coming to Android apps, but they’re not the changes Google wanted. The settlement between Google and Epic that aimed to put to rest the companies’ long-running antitrust battle is being withdrawn, and that means third-party app stores are coming to the Play Store. Google has confirmed that it will begin distributing rival app stores next week, setting the stage for competing platforms to take a bite out of Google’s Android revenue stream.
This case has the potential to upend software distribution on Android, and it’s all because of V-Bucks. In 2020, Epic Games was frustrated that it had to pay a 30 percent cut to Apple and Google every time someone bought a bundle of V-Bucks in a mobile version of Fortnite. The publisher added a direct purchase option to the game in violation of both Apple’s and Google’s rules. Naturally, Fortnite was pulled from the App Store and Google Play, kicking off the antitrust lawsuit that is only now reaching its conclusion.
Google and Epic give up fighting — third-party Android app stores are coming next week
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Epic Games and Google have just jointly withdrawn their attempt to retroactively settle the lawsuit that’s changing how Android app stores work in the United States — and that means Google will be forced to carry rival app stores inside of its own. In fact, Google tells the court, it’s ready to begin carrying third-party app stores on Wednesday, July 22nd. Does that mean it’s time for Microsoft to launch an Xbox game store on Android?
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Pixelated 108: Rerun of a rerun
Welcome to Pixelated episode 108. This week, Damien, Abner, and Will briefly dive into Google and Epic’s decision to wrap up their legal battle without a settlement in place, leaving the door open for third-party app stores to live inside Google Play. They also discuss the ever-leaking Pixel 11, including some new Pixel Glow insights and Google’s latest obsession with the color green.
Enjoy the episode? You can listen to our brand new weekly members-only Pixelated Pro bonus episode by signing up for 9to5Google Pro!
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