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Ford reports best annual U.S. vehicle sales since 2019
DETROIT — Ford Motor on Tuesday said its U.S. vehicle sales last year increased 6% to achieve the company's best annual sales since 2019.
The Detroit automaker reported sales of 2.2 million vehicles in 2025, including a 2.7% uptick to more than 545,200 units during the fourth quarter. In 2019, the automaker sold 2.42 million vehicles in the U.S.
Ford finished the year as the third-largest automaker in the U.S. behind Toyota Motor and domestic sales leader General Motors.
Ford's U.S. vehicle sales for the year were largely in line with analyst expectations, such as those from Cox Automotive, which expects industrywide sales to have risen about 2% to 16.3 million units in 2025.
Ford Sales Rose 6% in 2025 on Torrid Truck, Hybrid Demand; Gains Share; Highest Sales Year this Decade
Ford's market share increased by 0.6 percentage points for the year and 0.9 percentage points for the quarter, reaching 13.2% annual share, driven by Ford’s appeal to a broad customer base through diverse trim levels and powertrain offerings
No. 1 Truck: F-Series secured its 49th consecutive year as America’s best-selling truck, and 44 years as America’s best-selling vehicle with total sales of 828,832 trucks in 2025 – an increase of 8.3%
No. 1 Hybrid Truck: Ford total hybrid sales achieve record Q4 results and for the year with 228,072 vehicles sold
No. 1 Three-row SUV, Explorer, remained America’s best-selling three-row SUV, while Bronco posted a new annual sales record
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Here's how Ford grew its 2025 market share
Hybrid trucks and an expanded trim lineup contributed to Ford Motor Co.'s U.S. sales increasing 6% year-over-year in 2025, but keeping up the pace could come with challenges as fallout from an aluminum shortage continues, production of the Escape crossover has ended and analysts forecast market declines.
Ford sold 2.2 million vehicles last year, including a 2.7% increase in the fourth quarter from 2024. Surpassing expected 1.8% growth in the overall market, the Dearborn automaker grew its market share to more than 13%, according to Cox Automotive Inc., and beat sales expectations for the year and the October-through-December quarter.
"Our share growth and beating the overall industry was achieved by offering a great range of total products, from accessible entry-level models to high-performance off-roaders and luxury trim lines," said Andrew Frick, president of Ford Blue and Model e, the automaker's gas/hybrid and EV divisions, respectively. "Our growth with record hybrid sales really showed the power-of-choice approach that we had by offering our gas, hybrid and electric powertrains that really paid off for us throughout the entire year."
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